Purpose and values are meaningless if they just sit on a website.
To be a truly values-driven company and actually achieve your vision, you need to make your values real. That means making them interesting, relevant, and actionable for everyone in the business. Most importantly, it’s about upskilling your people so they know how to live and breathe those values every day.
I start by working with leadership to define the business purpose, vision, and values. Then, I ensure all that brilliant thinking doesn’t get left in the boardroom but comes to life across the organization through unforgettable, practical experiences.
“We initially started working with Bare Feat to create and embed our mental health and wellbeing strategy for the region. We ended up extending the retainer for another 6 months as we were receiving such overwhelming feedback from our people around the region. During this time Chloe and the team developed our full employee experience strategy and drove the execution; continuously ideating and keeping on top of the pulse of what our people want. They helped us find and embed an EAP at a regional level, ran regular training, hosted our Future Leaders program, and developed our internal marketing plans to drive engagement. People are our number 1 priority and I am so pleased we were able to put this into action”
James Hawkins
CEO, PHD APAC
We have worked with Bare Feat to produce pitch and marketing videos for UM. Most recently, we worked with them to create an awards video for Lion and the NSW Government for the Festival of Media. They worked with our team on everything from script writing, ideation, design and video production. Turning a campaign into an award entry can put additional pressure on teams, but working with the team at Bare Feat brought energy and passion to the project. We are so proud of the campaigns, and to see them come to life in this way and to be recognised with a Gold and Bronze award on a global stage was a night to remember for our team.
Raj Gupta
Chief Strategy and Growth Officer, UM Australia
"Chloe has been working with impact.com for a couple of years now and her ability to create psychological safety allows us to discuss a variety of topics that might usually be off-bounds. Her coaching style inspires me to reflect and take action after every session I attend with her.
What sets Chloe apart is her genuine passion for helping individuals grow and thrive so I wouldn't hesitate to recommend her to any business looking to galvanise and energise a team."
"Chloe came to Azerion for a training session that involved the entire team. Providing her expertise and implementing practical exercises, we were able to identify individual strengths and weaknesses and create a culture of support and collaboration, as well as new ways of working together.
Her insights on communication and understanding one another have helped us become more effective as a team and we have seen an increase in productivity and positivity. Chloe's passionate energy and insights brought excitement to the business, and helped ensure our positive culture remained intact during a time of change."
Lizzie Grant
Director of Operations & Partnerships, Azerion JAPAC
“Chloe Hooper is one the industry’s bright sparks - her energy, thought leadership and commitment to educating people throughout the entire media landscape is an ongoing benefit to clients, agencies and owners.
Working with Chloe personally, she has provided excellent support in the areas of event planning and execution, alongside the communication of an agency vision and is a great asset to those she works with.”
Josh McDonnell
Marketing Director, PHD
"The Mental First Aid Training will forever stand out in my mind for the profound impact it had on me and my team. The course equipped us with the tools, knowledge and confidence to have conversations that prior to the training would have seemed uncomfortable to broach with someone. What took the course to the next level was the way Chloe trained it. It takes a special kind of person with the right combination of EQ and IQ to be able to create a safe space to tackle some confronting topics, to be able to find natural moments to brighten the mood and to also know when to let the group just have the time to digest the content. I cannot recommend this course and Chloe highly enough."
Katie Rigg-Smith
Chief Strategy Officer, Australia & New Zealand, WPP
"I’ll give you one word: Inspired. My workplace engaged Chloe to host an Emerging Leaders program, and it will have compounding effects on my career. No, really.
Off the back of the program (with thanks to Chloe) I've felt a new-found confidence in myself, my career and leadership ability. Chloe is a wonderful facilitator, creating a safe space to be vulnerable, and immerse yourself in deep-thinking.
Chloe is a mix of warm, inspiring, motivating magic. Thank you Chloe!
Clare Farrugia
Performance Director, Hatched
"I have attended many training sessions over my career, but this one was different, and powerful. Chloe created a safe space for us to open up and talk, the vulnerability of everyone who attended was something that has stayed with me. The learnings from our sessions impacted my leadership style."
Richard Hunwick
Director of Sales, Total Television at Nine
Whatthey sayabout us
“We initially started working with Bare Feat to create and embed our mental health and wellbeing strategy for the region. We ended up extended the retainer for another 6 months as we were receiving such overwhelming feedback from our people around the region. During this time Chloe and the team developed our full employee experience strategy and drove the execution; continuously ideating and keeping on top of the pulse of what our people want. They helped us find and embed an EAP at a regional level, ran regular training, hosted our Future Leaders program, and developed our internal marketing plans to drive engagement. People are our number 1 priority and I am so pleased we were able to put this into action”
James Hawkins
CEO, PHD APAC
We have worked with Bare Feat to produce pitch and marketing videos for UM. Most recently, we worked with them to create an awards video for Lion and the NSW Government for the Festival of Media. They worked with our team on everything from script writing, ideation, design and video production. Turning a campaign into an award entry can put additional pressure on teams, but working with the team at Bare Feat brought energy and passion to the project. We are so proud of the campaigns, and to see them come to life in this way and to be recognised with a Gold and Bronze award on a global stage was a night to remember for our team.
Raj Gupta
Chief Strategy and Growth Officer, UM Australia
"Chloe has been working with impact.com for a couple of years now and her ability to create psychological safety allows us to discuss a variety of topics that might usually be off-bounds. Her coaching style inspires me to reflect and take action after every session I attend with her.
What sets Chloe apart is her genuine passion for helping individuals grow and thrive so I wouldn't hesitate to recommend her to any business looking to galvanise and energise a team."
"Chloe came to Azerion for a training session that involved the entire team. Providing her expertise and implementing practical exercises, we were able to identify individual strengths and weaknesses and create a culture of support and collaboration, as well as new ways of working together.
Her insights on communication and understanding one another have helped us become more effective as a team and we have seen an increase in productivity and positivity. Chloe's passionate energy and insights brought excitement to the business, and helped ensure our positive culture remained intact during a time of change."
Lizzie Grant
Director of Operations & Partnerships, Azerion JAPAC
“Chloe Hooper is one the industry’s bright sparks - her energy, thought leadership and commitment to educating people throughout the entire media landscape is an ongoing benefit to clients, agencies and owners. Working with Chloe personally, she has provided excellent support in the areas of event planning and execution, alongside the communication of an agency vision and is a great asset to those she works with.”
Josh McDonnell
Marketing Director, PHD
"The Mental First Aid Training will forever stand out in my mind for the profound impact it had on me and my team. The course equipped us with the tools, knowledge and confidence to have conversations that prior to the training would have seemed uncomfortable to broach with someone. What took the course to the next level was the way Chloe trained it. It takes a special kind of person with the right combination of EQ and IQ to be able to create a safe space to tackle some confronting topics, to be able to find natural moments to brighten the mood and to also know when to let the group just have the time to digest the content. I cannot recommend this course and Chloe highly enough."
Katie Rigg-Smith
Chief Strategy Officer, Australia & New Zealand, WPP
We are
guided by
3 beliefs
You must ignite your distinctive business purpose
There has never been a more important time to create moments that matter
Change will always meet resistance unless you empower people to practice self-leadership
Our approach
Define
By acting as an extension of your team, we help define the change you want to make through comprehensive audits, leading to valuable insights into your business challenges.
Design
We then design a clear strategy to help you overcome this, building a bespoke program that directly addresses your challenge and the change you want to make.
Deliver
We then deliver programs and experiences to successfully implement change. Every program we deliver is built from your business purpose so that it is unique to you and helps build internal belief and external fame.
